![]() ![]() “Blinding Lights” was an even bigger success, topping the Billboard Hot 100 for the first time on March 30. After Hours was the biggest debut of the year to that point, with over 400,000 album-equivalent sales and a record 1.02 million Apple Music pre-adds. As the world descended into darkness, “Blinding Lights” was blazing. What would become of the new album with no tour support and the world in chaos? The Weeknd performs at the VMAsīut something incredible happened. The weekend dark times full#In a matter of days, all his scheduled promotional appearances were cancelled and his tour was pushed back a full year. The Weeknd and his team no doubt feared the worst. Hundreds of millions stayed glued to their phones and televisions taking in the minute-to-minute developments. Businesses, schools, and services shut down. The word “culminated” would ordinarily not seem appropriate here the expected term might be “began.” However, just days after the well-received SNL guest spot, the pandemic was exerting its stranglehold on the world. ![]() ![]() The promotion for it was heavy, with multiple media appearances that culminated with an appearance on Saturday Night Live on March 8. The Weeknd announced his new album, After Hours, would debut on March 20, and a tour to promote it would follow in the summer. Throughout the winter, “Blinding Lights” continued to gain steam, earning rave reviews and more airplay before rising into the top 10 on the Billboard charts. The latter would take on a life of its own. One year ago, as Americans prepared their families and their plates for the Thanksgiving holiday, Canadian singer The Weeknd (aka Abel Tesfaye) debuted a new single, “Heartless.” Two days later, he followed it with a second release, “Blinding Lights.” The former shot up the charts to claim the #1 spot on the Billboard Hot 100 before quickly fizzing out of notoriety. )Ģ020 clearly wasn’t the year The Weeknd was expecting – it was better. ![]()
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